Lux & Co
Project Summary
Lux&Co, a luxury retailer of Swiss watches, fine jewelry, and Hermès handbags, partnered with us to break into Dubai’s competitive luxury market with a powerful social media presence.
We crafted an organic Instagram strategy focused on high-quality, daily video content and strategically engaging topics, driving rapid growth and visibility.
In just a few months, Lux&Co reached 70k followers and consistently engages millions of accounts, positioning the brand prominently in Dubai and beyond—without any ad spend. This success story underscores the impact of tailored, captivating content in achieving luxury market appeal.
Challenge: Lux&Co, a new entrant in the luxury market, needed a social media strategy that would establish their brand in Dubai's competitive market, drawing attention to their offerings.
Solution: Recognizing the power of visually captivating content, we devised a comprehensive Instagram strategy centered around high-quality, daily video content. With visuals reflecting the vibrancy of Dubai and showcasing Lux&Co's exquisite products, the campaign focused on capturing the interest of luxury enthusiasts.
Approach
Process and Approach
To create a strong social media presence for Lux&Co, we:
- Crafted content designed to engage and entertain their audience, identifying the precise type of content that would resonate with their target market.
- Incorporated bold, shareable posts and leveraged timely, controversial topics to create viral content, which drove the initial rapid growth.
The result? An entirely organic approach, no ads, just well-executed content to spark engagement and elevate the brand.
Key Features and Highlights
- Organic Growth: We built Lux&Co’s social media presence from the ground up without ad spend.
- Strategic Content: Our team’s deep understanding of the luxury audience allowed us to create content that met their interests and entertained while drawing in the desired clientele.
- Global Reach: Our efforts positioned Lux&Co not only in Dubai but among luxury shoppers worldwide, who are now aware of their premium offerings.
Timeline
Our partnership with Lux&Co began from day one of their online presence and continues to drive their growth.
Results
Outcome and Results
Our work led to:
- 70k Followers Built Organically: With no ad spend, the page has grown purely through organic engagement.
- 15 Million Accounts Reached: At its peak, our strategy brought Lux&Co into view for millions; currently, we maintain an impressive average reach of 5 million accounts.
- Right Audience, Right Time: Lux&Co’s Instagram has successfully captured the eyes of high-net-worth individuals, solidifying their place in the luxury market.
