Salma Collection
Project Summary
Salma Collection, a modest fashion brand, approached us to support the growth of their social media presence and guide the launch of their autumn and winter collection. Known for its commitment to style and modesty, Salma Collection wanted to establish a cohesive brand presence across multiple platforms while implementing a slight price increase to reflect the brand’s elevated quality.
Approach
Challenge:
With a new collection launch on the horizon, Salma Collection needed a comprehensive social media strategy to drive awareness and engagement across Instagram, Facebook, and TikTok. The brand aimed to connect with an audience that shares its values of modesty and elegance, while also managing a smooth price increase.
Solution:
We developed a multi-platform social media strategy, crafting content that highlighted the unique appeal and quality of Salma Collection’s latest pieces. Through influencer partnerships with personalities who shared the brand’s values, we amplified reach and authenticity, bringing the collection to a wider audience. We also provided weekly branding consulting sessions, offering close guidance to keep Salma Collection aligned with its brand goals and image. Each consultation helped refine the brand’s messaging, ensuring it resonated strongly with followers and new customers alike.
Results
The strategy led to a successful collection launch and consistent account growth across all platforms. Despite the price adjustment, Salma Collection’s community embraced the new offerings, recognizing the enhanced quality and design. Today, Salma Collection stands as a trusted name in modest fashion, with a well-established social media presence that appeals to followers seeking elegance, quality, and a sense of shared values.
